Loyalty to good design
March 18, 2008
The rockets just lost a wicket and a section of the crowd went up. This section of the crowd goes up for anything, really, or anyone. This can’t be good for the guys looking for loyalty. How to build city loyalties, how to make them loyal to your team, etc. I don’t know if I’d care initially. Considering the crappy the names they’ve given themselves are, there are several I wouldn’t be attracted to. But how cool is Kolkata Knightriders? Maybe a nice uniform or something would do the trick. Good packaging. Maybe the loyalty will be to something we can see, like great design and communication.
Does it feel like ‘Mumbai Indians’ is derived from ‘New York Yankees’? And does it feel as crappy to you as it does to me?